Case Studies / Incogni × Fredda
A data privacy removal service matched with an educational channel whose curious, research-minded audience cares about how their personal information moves online.
The brief
Incogni needed a creator whose audience already thinks critically about how information moves through the world, the same instinct that makes someone curious why their personal data ends up in places they never agreed to. Fredda's educational content draws an audience that asks questions and wants to understand systems, exactly the mindset that makes a data privacy product relevant.
We matched on that underlying curiosity rather than a surface-level topic overlap, the audience didn't need to already know about data brokers, they just needed to be the kind of viewer who wants to understand how things work.
Incogni was introduced to Fredda's audience through a natural mid-video integration. You can watch the integration directly, starting from the moment it begins.
The result
This partnership delivered a strong return on investment, and Incogni was pleased with how the integration performed.
The match wasn't built on Fredda covering privacy topics directly, it was built on the audience's underlying instinct to question how systems work.
183,000 views from an educational audience known for paying close attention to explainer-style content.
Incogni reported a strong return on investment from this partnership, which is the clearest signal that the match worked.
Want a match like this?
This case study is one example of what audience-first matching looks like in practice. If you're a brand exploring creator partnerships, we'd be glad to talk through what a good match would look like for you.