Case Studies / Storyblocks × ODS
A stock footage and creative asset platform matched with a commentary channel whose audience includes editors, creators, and people who make content themselves.
The brief
Storyblocks needed a creator whose audience would actually find the product useful, not just watch an ad for it. ODS produces commentary content for an audience that skews heavily toward people who make videos themselves, editors, aspiring creators, and people curious about production.
A stock footage and creative asset platform isn't a tangential sponsor for that audience, it's a tool a meaningful portion of viewers could plausibly use the same week they see the integration. That direct relevance is what made the match worth pursuing.
Storyblocks was introduced to ODS's audience through a natural mid-video integration. You can watch the integration directly, starting from the moment it begins.
The result
This partnership delivered a strong return on investment, and Storyblocks was pleased with how the integration performed.
A creative asset platform sponsoring a video for an audience of people who create content themselves is about as direct a fit as a partnership can get.
215,000 views from a commentary audience with a meaningful overlap of creators and editors made this a focused, high-relevance placement.
Storyblocks reported a strong return on investment from this partnership, which is the clearest signal that the match worked.
Want a match like this?
This case study is one example of what audience-first matching looks like in practice. If you're a brand exploring creator partnerships, we'd be glad to talk through what a good match would look like for you.