Overview
Zenith Media Solutions partnered with Warfronts, a gaming-focused content creator, to execute an influencer marketing sponsorship for Raycon Global, a consumer electronics brand known for its wireless audio products. The objective was to introduce Raycon to a highly engaged gaming audience while driving brand awareness and interest through authentic creator integration.
The Challenge
Raycon aimed to reach gamers who value performance, comfort, and style in their audio gear. The challenge was to integrate the sponsorship naturally into Warfronts’ content in a way that felt relevant to the audience and aligned with the creator’s tone and storytelling style.
The Strategy
We identified Warfronts as a strong partner due to the channel’s loyal gaming audience and consistent engagement. Zenith Media Solutions managed the collaboration end to end, including influencer selection, sponsorship negotiation, campaign coordination, and deliverables oversight.
The sponsorship was crafted to highlight Raycon’s key product features in a way that felt organic to the gaming content, ensuring strong brand recall without disrupting the viewer experience.
Execution
- Sponsored integration within Warfronts’ gaming content
- Messaging tailored to a gaming audience and use cases
- Clear call-to-action directing viewers to Raycon
Results
The campaign delivered positive engagement and strong audience response. Raycon gained authentic exposure within a relevant niche, while Warfronts maintained content integrity and audience trust. The collaboration demonstrated the effectiveness of targeted influencer partnerships in reaching gaming communities.