Zenith Media Solutions partnered with Knowledgia, an educational content creator, to deliver an influencer marketing sponsorship for Surfshark, a leading VPN brand. The goal of the campaign was to drive brand awareness while clearly communicating Surfshark’s value proposition to a highly engaged, knowledge-focused audience.
Surfshark wanted to reach viewers who value online privacy, security, and digital freedom. The challenge was to integrate the sponsorship in a way that felt natural, informative, and aligned with the creator’s educational content, without disrupting the viewer experience.
We identified Knowledgia as a strong brand fit due to the channel’s credibility, trust-based relationship with its audience, and focus on informative long-form content. Zenith Media Solutions handled the full collaboration, including creator selection, sponsorship negotiation, campaign coordination, and deliverables management.
The sponsorship was seamlessly integrated into Knowledgia’s YouTube content, ensuring the message felt authentic while clearly highlighting Surfshark’s key benefits and use cases.
- Sponsored YouTube integration within Knowledgia’s content
- Clear and concise messaging aligned with the channel’s tone
- Strong call-to-action directing viewers to Surfshark
The campaign successfully delivered strong engagement and positive audience reception. Surfshark benefited from authentic exposure to a relevant and attentive audience, while Knowledgia maintained trust and content quality. The collaboration demonstrated the effectiveness of well-matched influencer partnerships in driving meaningful brand awareness.