Overview
Zenith Media Solutions partnered with AlternateHistoryHub, a leading educational YouTube creator, to deliver an influencer marketing sponsorship for Manta Sleep, a premium sleep and wellness brand. The goal of the campaign was to introduce Manta Sleep to a highly engaged, long-form content audience while building brand awareness through a trusted creator voice.
The Challenge
Manta Sleep wanted to reach viewers who value productivity, focus, and personal wellbeing. The challenge was to integrate the product into educational content in a way that felt natural, credible, and relevant, without disrupting the storytelling or viewer experience.
The Strategy
We identified AlternateHistoryHub as an ideal partner due to the channel’s strong authority, loyal audience, and high trust levels. Zenith Media Solutions managed the collaboration end to end, including creator outreach, sponsorship negotiation, campaign coordination, and deliverables management.
The integration was designed to feel seamless, clearly communicating Manta Sleep’s benefits while aligning with the creator’s tone and content style.
Execution
- A 90 seconds Sponsored YouTube integration
- Messaging focused on comfort, sleep quality, and everyday use
- Clear call-to-action directing viewers to Manta Sleep
Results
The campaign achieved strong engagement and positive audience sentiment. Manta Sleep gained authentic exposure to a relevant and attentive audience, while AlternateHistoryHub maintained content quality and audience trust.