Overview
Zenith Media Solutions partnered with ODS, a YouTube creator known for high-quality video production, to deliver an influencer marketing sponsorship for Storyblocks, a leading stock media and creative assets platform. The objective of the campaign was to increase brand awareness and position Storyblocks as a valuable resource for content creators.
The Challenge
Storyblocks wanted to reach creators who value efficiency, quality, and creative freedom in their production workflow. The challenge was to integrate the sponsorship into ODS’s content in a way that felt natural, informative, and genuinely useful to the audience.
The Strategy
We identified ODS as an ideal partner due to the channel’s strong credibility within the creator community and its focus on production quality. Zenith Media Solutions managed the collaboration end to end, including creator outreach, sponsorship negotiation, campaign coordination, and deliverables management.
The integration highlighted Storyblocks’ practical use cases within the content creation process, ensuring the message resonated with viewers and encouraged exploration of the platform.
Execution
- Sponsored YouTube integration within ODS’s content
- Messaging focused on creative efficiency and production value
- Clear call-to-action directing viewers to Storyblocks
Results
The campaign generated strong engagement and positive feedback from viewers. Storyblocks benefited from authentic exposure to a highly relevant creator audience, while ODS maintained content integrity and trust with its viewers.