What is an influencer marketing agency?

An influencer marketing agency helps brands plan and execute successful influencer campaigns. From selecting the right talent to managing influencers throughout the campaign, the agency handles everything from contracts to final deliverables. It also supports your brand in defining clear KPIs, setting measurable goals, and tracking performance to ensure meaningful results.

What are the benefits of influencer marketing?

Influencer marketing offers multiple benefits for brands. It helps drive sales, increase brand awareness, and generate authentic user-generated content. It can also be used as a valuable feedback tool to understand how customers respond to a product, app, or service.

What is an Influencer?

An influencer is someone who can shape opinions and influence audiences on social media. Through their authority, expertise, and credibility, influencers can impact the purchasing decisions of their followers.

At their core, influencers are individuals recognized as authorities within a specific niche. Brands partner with them because of their credibility, engaged audiences, and ability to inspire action around a product or service.

What do influencer marketing agencies do?

Influencer marketing agencies help brands plan and manage influencer campaigns end to end. From finding and contracting the right influencers to creating engaging content, they ensure campaigns connect with the right audience. We also implement tracking tools and reporting to deliver clear insights and measurable results.

Who is using influencer marketing as part of their strategy?

Influencer marketing can benefit businesses across all industries, from fashion and food and beverage to apps, retail, events, and health and wellness. For some brands, it becomes a core marketing channel, while for others it serves as a powerful addition to their overall marketing mix.

What is the difference between micro & macro-influencers?

Influencers are often categorized as micro or macro based on their follower count. Micro-influencers typically have between 1K and 100K followers, while macro-influencers have 100K or more. Micro-influencers usually reach a highly engaged, niche audience, whereas macro-influencers have broader reach and can generate large-scale impact in a shorter period of time.